FREE SHIPPING on ALL ORDERS! Code at Checkout: FREESHIP

  • ry.

  • rule you! A portion of our proceeds go towards protecting our ocean.
  • NEW - ry. LIFE Shark Tee

  • From $23.99
  • NEW! - ry. LIFE SoCal Mountains Tee

  • from $14.99
  • Proudly featured on Ocean Institute's website!

  • Learn about our mission:

ry.

rule you! A portion of our proceeds go towards protecting our ocean. Shop Products

NEW - ry. LIFE Shark Tee

From $23.99 View

NEW! - ry. LIFE SoCal Mountains Tee

from $14.99 View

Proudly featured on Ocean Institute's website!

Learn about our mission: Learn More

Featured

  • ry. LIFE - SoCal Mountains Tee
    Regular price
    from $14.99
    Sale price
    from $14.99
    Regular price
    Unit price
    per 
    Sold out
  • ry. LIFE Sea Turtle Hoodie
    Regular price
    from $39.99
    Sale price
    from $39.99
    Regular price
    Unit price
    per 
    Sold out
  • ry. LIFE - Sea Turtle Tee
    Regular price
    from $24.99
    Sale price
    from $24.99
    Regular price
    Unit price
    per 
    Sold out
  • Crown Long Sleeve backless - ry.
    Regular price
    from $24.99
    Sale price
    from $24.99
    Regular price
    Unit price
    per 
    Sold out
  • ry. LIFE - Shark Tee
    Regular price
    from $23.99
    Sale price
    from $23.99
    Regular price
    Unit price
    per 
    Sold out

Reviews

✮✮✮✮✮

I love this shirt. It’s a soft fabric. and fits perfectly. The design is really nice and I’m receiving compliments. I like that they are giving a portion of their sales to support a great cause!

Virginia D.

✮✮✮✮✮

I love this Sea Turtle shirt! From out of the box it has felt comfortable to wear and looks even better in person. One of the coolest things about wearing this shirt is having people approach you and ask you about the unique shirt and the meaning of RY. Overall I am very happy with the purchase and will definitely buy another shirt.

Jared B.

✮✮✮✮✮

I’ve put my shirt through two washes and there are no signs of shrinking or the label peeling. Overall these shirts are beautifully designed, and definitely one of the more comfortable shirts I’ve ever worn.

Christopher L.

✮✮✮✮✮

Great design and overall look of the shirt looks wonderful. Fits nicely, very comfortable and soft. I'd give it a 5 out of 5.

Brady H.

✮✮✮✮✮

I like the feel. I will get another in a few weeks!

Nathan D.

✮✮✮✮✮

This was a gift for my husband. He said it was very comfortable and soft! The fabric is so smooth. Will be buying more shirts soon!

Betty B.

✮✮✮✮✮

Super comfortable shirt, great design. Supports a good cause and very good options to pick out.

Johnny W.

✮✮✮✮✮

Love how Rule You allows for a variety of designs. It brings a refreshing take that makes me excited for any new drop/label designs! The cloth is very soft and washing has no problem. Additionally it is such a blessing to have some of the proceedings to go to assisting marine life! 100% would recommend buying!

Ryne B.

✮✮✮✮✮

It is a very soft and comfortable T-Shirt. It fits very well and the style on it is great. No cracking or fading.

Blake P.

Sun-based. Fun-based.

Explore fun, stylish, and durable apparel.

Designed and created in Southern California.

Explore

Collections

ry.

Our signature rule you collection.

Shop

ry. LIFE

Our ry. LIFE collection. Rule your life in vibrance.

Shop

The reality

"Water and air, the two essential fluids on which all life depends, have become global garbage cans."

- Jacques Cousteau